Make informed decisions that maximize technology commercial potential and probability of success
Secure investment with analyses that quantify the value of technology for the payer
Obtain technology trial within target health systems
Secure adoption of technology that has been developed
Not decided on lead clinical application or target patient group
Decided, but not sure of commercial potential and evidence required to bring to market
Somewhat sure of commercial potential, but need to quantify attractiveness to payer and pricing
Understand payer dynamics and seeking trial to generate evidence
Evidence developed and ready to seek procurement
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Ensure the successful translation of research into practice
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